Some worked examples with respect to the PMP. (These are designed to show
how the PMP would work on the local (Kingdom/Barony/Shire) level. One example,
T.I., is given at the Corporate level.) (modified 6 December, 2002)
Local event costing (not necessarily totally realistic
-- think of this as a thought experiment.) (Expenses for any feast would
be added to these costs, but I presume that they would be compensated by
proper costing and pre-booking to ensure that costs were on target.) I am
assuming a camping event (hence the privies). The last column assumes that
the cost of the event is held constant rather than increased. The examples
assume that all attendees are adults or children over 12 paying full price
because otherwise it would be difficult to show the calculations.
Item
|
Cost now
|
PMP Cost |
Same fee scenario
|
Publicity (Flyers and newsletter)
|
$50
|
$50
|
$50
|
Privies (Assuming an attendance of 350 people.
1 privy/50 people/day @ $100/privy)
|
$700
|
$700
|
$700
|
Cost of Site
|
$1000
|
$1000
|
$1000
|
Site tokens (with receipts ($25) under PMP plan)
|
$50
|
$75
|
$75
|
Other (TP, site handouts, etc.)
|
$100
|
$100
|
$100
|
Franchise Fee (assuming 350 attendance)
|
|
$350
|
$350
|
Total Cost of Event.
|
$1900
|
$2275
|
$2275
|
Site fee (assuming 250 in the gate (conservative
estimate to ensure profitability) rounded to the nearest dollar). One always
should budget on minimum expected attendance. (Last column assumes choice
of no change of site fee.)
|
$8
|
$9
|
$8
|
Break-even attendance. (How many people have to
show up to break even on costs.) (Actually the numbers for the PMP cases
are a little high due to the Franchise Fee adjustments, which were not taken
into account in this calculation.)
|
238
|
253
|
284
|
Expected profit to local group if 400 people show
up. (Extra people are good!) (Franchise Fee increased to $400)
|
$1300
|
$1275
|
$875
|
Expected profit to local group if 350 people show
up.
|
$900
|
$875
|
$525
|
Expected profit to local group of 300
people show up (Franchise fee reduced to $300) |
$500
|
$475
|
$175
|
Expected profit to local group if only 250 people
show up (Franchise Fee reduced to $250)
|
$100
|
$75
|
($175)
|
Expected loss to local group if only 150 people
show up (Franchise Fee reduced to $150) This is the "disastrous failure
case".
|
($700)
|
($725)
|
($875)
|
As you can see the total net cost to the local group (assuming increase
of site fee by $1) is at most $25, the cost of printing the receipts for
attendance. Note that the group could (but need not) plan on paying the
Franchise Fees either in whole or in part from the overall general fund,
if they so desired. Note that even in the constant fee case that the event
will do better than breaking even as long as more than 275 people show up.
(This number includes the Franchise Fee adjustment.)
Estimate of effort/cost to handle Kingdom newsletters:
(The assumption here is 1000 subscriptions. Costs/effort should be proportional.
Cost/effort savings due to web-based subscriptions have been ignored to produce
a conservative estimate. Real numbers taken from the costs for
The Page,
normalized to 1000 subscribers. Note that
The Page is relatively expensive
compared to other newsletters.)
Newsletter costs:
Printing per quarter (3 issues)
|
$2500
|
Postage per quarter (3 issues)
|
$1150
|
Total price per quarter
|
$3650
|
Cost/subscriber per quarter
|
$3.65
|
Cost/subscriber per year (rounded up to nearest
dollar)
|
$15
|
Estimate of volunteer time / paid clerk cost for handling subscriptions:
Two examples are given -- one assumes 3 min per subscription for data entry,
which I feel is reasonable, and the other assumes that it will take 5 min
per data entry because one commenter thought my 3 min. figure was unrealistic.
My personal feeling is that it shouldn't take even three minutes to enter
name, address and starting date for subscription (the rest would be calculated
automatically).
Item
|
Example 1
|
Example 2
|
Number of subscriptions per week (1000/50)
|
20
|
20
|
Time per week to process subscriptions (est. 3
min./subscription (5 min.) including deposit slip and time to produce mailing
labels once per month. Note that renewal of subscription should take much
less than this.) This number could be dramatically reduced if web-based
subscriptions were enacted, which shouldn't be a problem without the necessity
of a signature for a waiver. In fact web-based subscriptions for T.I. are
supposedly in the works even now.
|
60 min.
|
100 min.
|
Time to handle address corrections (assuming 2
of the thousand move each week!-- grossly over-estimated.) Again, this number
would be reduced with a web-based change-of-address form.
|
6 min.
|
10 min.
|
Paid cost per week at $10/hr (a reasonable
estimate for central handling, imho)
|
$11.00
|
$18.33
|
Cost per year (50 weeks per above calculation)
|
$550
|
$917
|
Additional cost per subscription (1000 subscriptions)
|
$0.55
|
$0.92
|
Total cost per subscriber (as above plus cost for
central subscription handling, rounded up).
|
$16.00
|
$16.00
|
It is clear to me from this data that any Kingdom newsletter with a subscription
base of a thousand subscribers or less could be easily handled by a single
volunteer. Those extra-large Kingdoms with substantially more than 1000
subscribers would probably want to use the SCA Office as a subscription
fulfillment service or hire their own clerk to do data entry. Note that
the amount of time seems to be a lot less than is currently billed by the
SCA Office. I have no idea why this is the case. It seems to me that one
clerk could easily handle the Big Three (East, Middle, An Tir) in less than
half a week.
Note that this example assumes that subscription levels for Kingdom Newsletters
will remain at current levels. I see no reason why that would be the case
with the increasing availability of web contact. Cost of newsletter would
no longer be the cost of information, but the cost of the delivery system
chosen. If web-presentation actually costs a significant amount, password
access can be easily arranged in return for a relatively nominal cost. (Not
all Kingdoms will necessarily have a volunteer to handle the costs of web-presence,
even though most seem to have the same now.)
How much should T.I. Processing cost?
The same two examples as above are given.
Item
|
Example 1
|
Example 2
|
Number of subscriptions (current level)
|
15,000
|
15,000
|
Renewals per week (Assuming 50 work weeks per year
-- standard business practice)
|
300
|
300
|
Hours per week for data entry at 3 min. (5 min.)
per entry.
|
15
|
25
|
Hours per week for address changes (at 2 changes
/1000 subscribers /week)
|
1.5
|
2.5
|
Total hours per week
|
16.5
|
27.5
|
Cost per year at $10/hour
|
$8,250
|
$13,750
|
Cost per subscription
|
$0.55
|
$0.92
|